Even Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted
Oahu is the very first good news since Atlantic City’s casino that is newest exposed: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
Using its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered right on the front regarding the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away because of the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for July were $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘we think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will be wanting more gamblers; the figures for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other gambling enterprises that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, with a 6 per cent jump in comparison to last 12 months.
Assisting the July numbers, apparently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 percent more site visitors stopped at the information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the decision for those ready to wager, it would appear that at last Atlantic City’s efforts to mimic exactly what has worked for years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There ’s no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in convention ancillary spending into the coffers of hotels, casinos and retail.
Needless to say, while one month that is good good, for a property like Revel which has been plagued with bad figures since it launched simply 15 months ago, an ongoing winning streak will probably be essential to persuade investors that the worst has ended. To that end, Hartmann says there will be more of these incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we could maintain the market share figures,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He says the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of home.
‘Our company is deeply grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with all the name that is same took home $1 million following an Ohio casino mistake
If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing ended up being televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the winning title and said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
You Win! No, Wait, YOU Win!
It absolutely was the moment of the life time for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino discovered that they had a problem that is major their arms.
Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis ended royal vegas australia up being in the audience at the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And because it ended up, it absolutely was the Kevin Lewis at home whom was the real winner not the one at the casino.
When the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There have been certainly plenty of options available to them: only the rightful winner ‘deserved’ the money, and many such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or very little.
But the Horseshoe decided to just take another approach. Rather than result in the men concern yourself with which one could ultimately receive the prize, they simply awarded two million dollar rewards alternatively: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in keeping with our commitment to perform some right thing for our guests, Horseshoe awarded a $1 million prize every single associated with guys.’
The ‘correct’ Kevin Lewis hasn’t had much comment on the situation, and their prize money was never actually in question. But the Lewis who showed up during the casino that night is grateful that luck ended up being on his part.
‘When I heard my name I said, ‘God finally gave me a big victory,” Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being within the right place at the best time.’
Six Degrees of Separation
Incredibly, the two winners have complete lot in accordance. Not only do they share a name and play at the casino that is same nevertheless they both live in the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the main reasons for a casino being therefore generous in a situation such as that one is certainly to create the right PR, therefore the Horseshoe could be the big champion on that account. On social media marketing internet sites like Facebook, the Horseshoe’s page is flooded with messages praising their choice, with most customers seeing it as a classy move with a business that ended up being under no obligation to give down the excess money.
Caesars Entertainment Misses A place in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is one of the few without presence in Macau the most lucrative gaming destination on the planet Caesars Entertainment Inc. offered down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. A asian developer reportedly paid $438 million for the property, and it should officially change hands by the end of the season.
The questions that are big, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or absence thereof.
The casino giant purchased the greens area back in 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the past decade. Nonetheless, it was maybe not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge plus one they are still spending for. Caesars was also provided a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move that has been obviously a bad one looking back, Loveman admits.
The problem lies in the reality that the Macau government has cut off issuing any additional gaming licenses beyond the existing six concessions and sub-concessions, so Caesars kind of shot on their own within the base by not taking the Wynn deal when they could. Never having themselves presented an application right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time doesn’t have 2nd chance to enter the absolute most profitable gambling region in the world now; an unfortunate truth for the company that carries the highest long-term financial obligation load of any casino conglomerate on the market: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las vegas, nevada six times over. And simply because the begin of 2013, Macau has shown an increase of 16 percent over this past year.
Caesars was busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming company (the business’s WSOP-branded on the web poker is next in line to launch in Nevada) and a planned Baltimore casino right into a separate business that are going to be majority-owned by the parent.
Clearly, buying and attempting to sell property for a profit is additionally not one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they’d named Caesars Golf, once they wear it the market last year, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in proceeds through the sale to pay down their debt.